Decreasing the Complexity of Electronic Insurance Services through Visualization 1, 2008 Artiklar före 2014 Aki Ahonen Engelska Insurance is often perceived as a complex and matter-of-fact service by the customers, and it should create trust. Due to the complex nature of insurance, offering such services in an electronic channel is somewhat challenging. In addition to the complexity of the service product itself, the challenges are related to the environment in which the...