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We all know that trust is important in a business sector like insurance. The question we should then ask ourselves is: what are we doing to protect it and to nurture it? Trust doesn’t look after itself. You have to pay it attention and according to a 2017 survey by advisory firm PwC, insurance needs to do more.

As we head into 2018, what are the developments in this digital transformation of insurance that could have most affect on the long term trust that the insurance buying public has in the market. In this article, the author is outlining four developments that have ethical implications.