Søg artikel

Søgningen gav 1 resultater, viser 1 - 1

Insurance Advertising: Scary, Funny, Trust-Building, or Ethical?

Udgave: 4 / 2009 | Kategori: Markedsføring og konkurrence | Forfatter: Aaron Doyle, Johannes Brinkmann and Eric Breiten

Recently a team of academics based in Austria, Canada, Finland and Norway has begun studying insurance commercials from those countries. Our team includes specialists in marketing and business ethics, as well as a sociologist. We are interested not so much in the effectiveness of the ads in selling, but in the sociological and ethical questions they raise. Here we want simply to make an observation about a problem with current insurance advertising and insurance marketing more generally, and a suggestion for how it might improve.